Capturing the lead
After the Facebook form is submitted the system receives the contact and starts the automatic dialing without waiting. A fast response catches the prospect while their interest is still fresh.
CASE STUDY · AI AGENTS
A voice AI agent qualifies leads instantly
Facebook campaigns bring a large volume of leads in a short time. Not every contact is ready for a conversation with a salesperson, and if qualification is not handled promptly, the sales team loses both time and appetite for reaching out to new leads.
Penta Real Estate ranks among the largest residential developers in Slovakia. Facebook performance campaigns regularly bring it a large volume of new leads whose quality needed to be verified quickly and consistently. The solution is currently at the proposal stage and ready for deployment.
- Industry
- Residential development
- Lead source
- Facebook lead forms
- Solution
- Voice AI agent (ElevenLabs)
- Cooperation
- 2026
- Status
- Proposal, ready for deployment
Challenge
Many Facebook leads, little time to verify them.
The client was getting too many leads from Facebook performance campaigns. Salespeople had no capacity to repeatedly call contacts without real interest or a clear idea of the property, and the time spent on unresponsive leads reduced the room for working with promising prospects. When selling apartments the salesperson needs to know more than a name and a phone number: the project, the layout, the timeline, the budget and the willingness to continue to the next step.
ProblemExpectations
Too many campaign leads for manual qualification
Every lead verified automatically and without delay
Salespeople called contacts without real interest or an idea of the property
The sales team takes over only verified contacts
A lead had only a name and a phone, no context about project or timeline
Context: project, layout, budget, timeline
A delayed first contact wasted the lead's fresh interest
First contact immediately after form submission
How we solved it
Call from a Slovak number
ElevenAgents initiates the call over a Slovak SIP trunk. The agent introduces itself, explains the purpose of the call and checks whether the prospect has room for a few short questions.
Qualification conversation
The agent naturally finds out which project or apartment the prospect was interested in, what their preferences are, when they plan to sort out housing and whether they agree to a follow-up contact. The scenario adapts to the campaign and the portfolio.
Evaluation and handover
After the call the system records the answers, the contact status and the qualification reason. The verified lead passes to the salesperson together with the conversation context, not just a name and a number.
ElevenLabs ElevenAgents, SIP trunk, Facebook Lead Ads
The voice AI agent calls every lead right after they submit the form. The salesperson then does not start from zero: they take over a verified contact with the context of the whole conversation.
Michal GregušINLOGIO
The agent introduces itself clearly at the start and states the reason for calling. On a clear refusal or a bad time it ends the call politely; the contacting and data processing rules were adapted to the process, the legal framework and the client's internal standards.
After deployment the sales team will take over only contacts with real interest and plan capacity better. The company will also see which campaigns bring real interest and where to adjust communication even before the lead is handed to sales. The process can be extended with repeated contact attempts, confirmation messages or a CRM integration.
the call goes out right after form submission
%
contacted automatically, with no manual assignment
/7
responds outside office hours too
Project outputs
- Automatic lead qualification by a voice AI agent on the ElevenLabs ElevenAgents platform
- A Slovak phone number over a SIP trunk and an immediate call start upon receiving a lead
- A qualification scenario adaptable to the campaign, project and portfolio
- A structured output for the salesperson: answers, contact status, qualification reason and a recommended next step
- Prepared extensions: repeated contact attempts, confirmation messages, CRM integration
The goal is not automated selling without people, but faster handover of qualified contacts to those who can best advise them. The same model works anywhere a company receives a high volume of inbound leads and needs to quickly determine their quality.
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